The Branded Content Blueprint 

Turn your B2C brand into a trusted media source your customers actually want to read

Stop chasing random PR mentions. Start owning your story.

The Branded Content Blueprint transforms scattered content efforts into a focused, audience-aligned publication strategy that builds trust, loyalty, and positions your mission-driven brand as the go-to authority in your space.

The problem: The old earned media playbook isn’t working anymore

Brands used to rely on earned media – get the right PR strategy, schmooze the right journalists, send enough press releases, and boom: coverage. But that world is shrinking fast.

The harsh reality: Media employment has fallen 26% since 2008, and it's only gotten worse. Fewer journalists means higher workloads and way less time to entertain your PR pitches.

Meanwhile, your competitors are all fighting for the same shrinking pool of coverage while your incredible brand story sits waiting in the wings.

But here's the opportunity

Google's 2025 algorithm now prioritizes exactly what you can create: unique, bylined, expert-led, original content packed with real data and insights.

The brands winning right now aren't waiting for journalists to notice them. They're becoming the media source their audience turns to first.

And brands investing in content are seeing increased organic search traffic as well as more mentions in AI tools like ChatGPT.

The solution: Own your story, own your audience

Stop chasing coverage. Start creating it.

Instead of hoping for earned media mentions, launch your own branded publication that gives your stories a reader-focused home. Hire journalists (like me) to report on your data, customer stories, and the trends your audience actually cares about.

The result? An engaged audience that reads your content because it genuinely enhances their lives – not because they're being sold to.

This approach boosts search rankings, increases brand mentions in AI searches, and builds the kind of long-term loyalty that turns customers into advocates.

Why this works for mission-driven B2C brands

Consumer brands need to become part of their customers' lifestyle. You're not just solving a problem – you're aligning with values, supporting causes, and creating community.

Owned media lets you tell those deeper stories that traditional advertising can't touch.

What you'll get: The complete blueprint

Phase 1: Foundation Mapping (1-2 weeks)

Goal: Understand your current state and set clear objectives

• Stakeholder interviews and brand documentation review

• Content audit of existing assets and channels

• Establish KPIs and success metrics

• Outcome: Crystal clear starting point and destination

Phase 2: Blueprint Creation (4-6 weeks)

Goal: Your complete branded publication strategy

You'll receive:

• Current content assessment with SEO/search optimization recommendations

• Custom publication concept with 3 naming options

• Complete editorial and style guidelines

• 3-month editorial calendar with execution instructions

• Content frameworks for different story types

• Vetted guest contributor list

• Creative brief templates

• Outcome: Everything needed to launch and run your publication

Phase 3: Launch Support (4 weeks - Optional)

Goal: Get your team up and running confidently

• 90-minute team training session

• 30 days unlimited email support

• Curated freelancer network access

• Developmental editing for 4 key content pieces

Outcome: Smooth launch with ongoing guidance

How we'll work together

Communication: We start with a 90-minute deep-dive call, then you get weekly progress updates with optional check-ins. Final delivery includes a hand-off meeting or walkthrough video explaining every component.

Your Time Investment: 8-12 weeks total, depending on whether you include launch support.

Support Level: Unlimited email access throughout our engagement, plus structured feedback rounds to ensure everything aligns perfectly with your vision.

FAQ

How long before I see results? With consistent execution, expect to see increased organic reach, customer trust, and search visibility within 6-12 months.

Will you write the content for us? No, but I'll train your team and provide a vetted network of freelance journalists and writers who can execute the strategy.

What if we're B2B or have mixed audiences? While I specialize in mission-driven B2C brands, I can adapt the approach for B2B companies or brands serving both audiences.

Can you create ongoing editorial calendars? Absolutely. We can extend your package to include 6-month calendars, with additional calendar creation available at consulting rates.

Investment

Branded Content Blueprint (Complete Program): $8,500 Includes all 3 phases: Foundation Mapping, Blueprint Creation, and Launch Support

Blueprint Only (Phases 1 & 2): $6,500 Perfect if you have internal team capacity for launch and execution

Ongoing Consulting: $250/hour (retainer packages available)

Booking now for Q4 2025 and Q1 2026. Space is limited to 2 clients per quarter.

Ready to stop chasing coverage and start creating it?

Your brand story deserves better than hoping for random PR mentions. Let's build you a content strategy that puts your mission front and center, connects with your audience authentically, and positions you as the trusted voice in your space.

Why work with me

I'm a journalist-turned-content strategist with 15+ years helping mission-driven brands transform customers into advocates through powerful owned publications. I led the editorial team for Subaru Drive magazine for 5 years, crafting lifestyle stories for 2 million subscribers.

My background in local news reporting and MA in journalism ensures your content is original, properly sourced, credible, and based on real research and interviews.

I've seen firsthand how strategic storytelling builds community and advances causes – now I help brands harness that same power.